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Each year, Avaaz sets overall priorities through all-member polls (See 2010 poll results here), and campaign ideas are polled and tested weekly to 10,000-member random samplesand only initiatives that find a strong response are taken to scale. Campaigns that do reach the full membership are then super-charged by, often, hundreds of thousands of Avaaz members taking part within days or even hours.

Take Climate Change as an example.Since Avaaz’s first climate campaign kicked off in 2007, Avaaz has delivered millions of climate petition signatures to key leaders including the environment ministers of all the G8 countries and leaders in Brazil, Germany and Japan.

Giant postcards inviting world leaders to attend the climate summit were handed over to the British Prime Minister and other delegations at the 2009 G8 summit in L’Aquila. And there were extraordinary scenes in Copenhagen as youth from around the world staged a sit-in to deliver a Avaaz petition — reading out loud the names of 15 million people who had signed demanding a fair, ambitious and binding climate deal.